{"id":4371,"date":"2022-08-15T21:59:04","date_gmt":"2022-08-15T21:59:04","guid":{"rendered":"https:\/\/tem-forum.org\/ochrana-osobnich-udaju\/"},"modified":"2023-09-05T16:04:46","modified_gmt":"2023-09-05T16:04:46","slug":"ochrana-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/tem-forum.org\/cs\/ochrana-osobnich-udaju\/","title":{"rendered":"Ochrana osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;||||||||&#8220; header_3_font=&#8220;|100|||||||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Ochrana osobn\u00edch \u00fadaj\u016f<\/h1>\n<p>&nbsp;<\/p>\n<h3 id=\"h_80351795521655125440945\"><strong>\u00davod<\/strong><\/h3>\n<div><strong> <\/strong><\/div>\n<p>T\u00edmto prohl\u00e1\u0161en\u00edm o ochran\u011b osobn\u00edch \u00fadaj\u016f bychom v\u00e1s r\u00e1di informovali o tom, jak\u00fd druh va\u0161ich osobn\u00edch \u00fadaj\u016f (d\u00e1le tak\u00e9 &#8222;\u00fadaje&#8220;) zpracov\u00e1v\u00e1me, k jak\u00fdm \u00fa\u010del\u016fm a v jak\u00e9m rozsahu.<br \/>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f se vztahuje na ve\u0161ker\u00e9 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 prov\u00e1d\u00edme, a to jak v souvislosti s poskytov\u00e1n\u00edm na\u0161ich slu\u017eeb, tak zejm\u00e9na na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, v mobiln\u00edch aplikac\u00edch a v r\u00e1mci extern\u00edch online prezentac\u00ed, jako jsou na\u0161e profily na soci\u00e1ln\u00edch s\u00edt\u00edch (d\u00e1le spole\u010dn\u011b jen &#8222;online nab\u00eddka&#8220;).<\/p>\n<p><i><span>Stav: 15. August 2022<\/span><\/i><br \/><span><i>Pou\u017eit\u00e9 term\u00edny nejsou genderov\u011b specifick\u00e9.<br \/><\/i><br \/><\/span><\/p>\n<h3><b>Obsah<\/b><\/h3>\n<div><b> <\/b><\/div>\n<ul>\n<li><a href=\"#h_80351795521655125440945\">\u00davod<\/a><\/li>\n<li><a href=\"#h_55304447731655125485481\">Odpov\u011bdn\u00e1 osoba<\/a><\/li>\n<li><a href=\"#h_272311095281655125499480\">P\u0159ehled o zpracov\u00e1n\u00ed<\/a><\/li>\n<li><a href=\"#h_433712234531655125514160\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/a><\/li>\n<li><a href=\"#h_614777202941655125539201\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/a><\/li>\n<li><a href=\"#h_3251592521141655125552681\">P\u0159ed\u00e1v\u00e1n\u00ed a zp\u0159\u00edstup\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n<li><a href=\"#h_544829031331655125565559\">Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch<\/a><\/li>\n<li><a href=\"#h_309724351511655125586380\">Nastaven\u00ed cookies<\/a><\/li>\n<li><a href=\"#h_1623544682001655125604170\">Kontakt<\/a><\/li>\n<li><a href=\"#h_6316145872611655125620369\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/a><\/li>\n<li><a href=\"#h_7414893173181655125635490\">Onlinemarketing<\/a><\/li>\n<li><a href=\"#h_6210632823581655125647910\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a><\/li>\n<li><a href=\"#h_2241993213951655125657749\">Pluginy a vlo\u017een\u00e9 funkce a obsah<\/a><\/li>\n<li><a href=\"#h_9054741484291655125667338\">Vymaz\u00e1n\u00ed \u00fadaj\u016f<\/a><\/li>\n<li><a href=\"#h_886490634601655125678459\">Zm\u011bna a aktualizace z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n<li><a href=\"#h_6623786574881655125688931\">Pr\u00e1va dot\u010den\u00fdch osob<\/a><\/li>\n<li><a href=\"#h_4636173565131655125699539\">Definice pojm\u016f<\/a><\/li>\n<\/ul>\n<h3><b><\/b><\/h3>\n<h3><b><\/b><\/h3>\n<h3 id=\"h_55304447731655125485481\"><b>Odpov\u011bdn\u00e1 osoba<\/b><\/h3>\n<h5><b>Christina Thum<br \/><\/b><b>Vadianstrasse 25a<br \/>9000 St. Gallen<br \/>Schweiz<\/b><\/h5>\n<div><strong> <\/strong><\/div>\n<p><a href=\"https:\/\/christinathum.ch\/index.php\/impressum\/\"> <strong>\u21d2<span> <\/span><\/strong>tir\u00e1\u017e<\/a><\/p>\n<h3 id=\"h_272311095281655125499480\">P\u0159ehled o zpracov\u00e1n\u00ed<\/h3>\n<p>N\u00e1sleduj\u00edc\u00ed p\u0159ehled shrnuje typy zpracov\u00e1van\u00fdch \u00fadaj\u016f a \u00fa\u010dely jejich zpracov\u00e1n\u00ed a odkazuje na dot\u010den\u00e9 subjekty.<\/p>\n<h3>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f<\/h3>\n<ul>\n<li>Z\u00e1kladn\u00ed data (nap\u0159. jm\u00e9na, adresy).<\/li>\n<li>Obsahov\u00e1 data (nap\u0159. vkl\u00e1d\u00e1n\u00ed textu, fotografi\u00ed, vide\u00ed).<\/li>\n<li>Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefon).<\/li>\n<li>Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li>U\u017eivatelsk\u00e1 data (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu).<\/li>\n<li>\u00dadaje o poloze (\u00fadaje o poloze koncov\u00e9ho za\u0159\u00edzen\u00ed koncov\u00e9ho u\u017eivatele).<\/li>\n<\/ul>\n<h3>Kategorie dot\u010den\u00fdch osob<\/h3>\n<ul>\n<li>Z\u00e1jemci.<\/li>\n<li>Komunika\u010dn\u00ed partne\u0159i.<\/li>\n<li>U\u017eivatel (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edk webu. u\u017eivatel slu\u017eeb online).<\/li>\n<\/ul>\n<h3>\u00da\u010del zpracov\u00e1n\u00ed<\/h3>\n<ul>\n<li>Poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e1 vst\u0159\u00edcnost.<\/li>\n<li>Vyhodnocen\u00ed akce n\u00e1v\u0161t\u011bvy.<\/li>\n<li>Cross-Device Tracking (zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi pro marketingov\u00e9 \u00fa\u010dely).<\/li>\n<li>Marketing zalo\u017een\u00fd na z\u00e1jmech a chov\u00e1n\u00ed.<\/li>\n<li>\u017d\u00e1dosti o kontakt a komunikace.<\/li>\n<li>M\u011b\u0159en\u00ed konverz\u00ed (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch n\u00e1stroj\u016f).<\/li>\n<li>Profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li>\n<li>Remarketing.<\/li>\n<li>M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f).<\/li>\n<li>Sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie).<\/li>\n<li>Tvorba c\u00edlov\u00fdch skupin (ur\u010den\u00ed c\u00edlov\u00fdch skupin relevantn\u00edch pro marketingov\u00e9 \u00fa\u010dely nebo jin\u00e9 v\u00fdstupy obsahu).<\/li>\n<\/ul>\n<h3 id=\"h_433712234531655125514160\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/h3>\n<p>N\u00ed\u017ee uv\u00e1d\u00edme pr\u00e1vn\u00ed z\u00e1klad obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR), na jeho\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje. Vezm\u011bte pros\u00edm na v\u011bdom\u00ed, \u017ee krom\u011b ustanoven\u00ed GDPR mohou platit vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f v zemi va\u0161eho nebo na\u0161eho bydli\u0161t\u011b a s\u00eddla. Pokud by v jednotliv\u00fdch p\u0159\u00edpadech byly relevantn\u00ed specifi\u010dt\u011bj\u0161\u00ed pr\u00e1vn\u00ed z\u00e1klady, budeme v\u00e1s o nich informovat v prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p>\n<ul>\n<li><strong>Einwilligung (Art. 6 Abs. 1 S. 1 lit. a DSGVO)<\/strong><span> <\/span>\u2013 Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a DSGVO) &#8211; dot\u010den\u00e1 osoba ud\u011blila souhlas se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f, kter\u00e9 se j\u00ed t\u00fdkaj\u00ed, pro konkr\u00e9tn\u00ed \u00fa\u010del nebo \u00fa\u010dely.<\/li>\n<li><strong>Vertragserf\u00fcllung und vorvertragliche Anfragen (Art. 6 Abs. 1 S. 1 lit. b. DSGVO)<\/strong><span> <\/span>\u2013 Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. b) DSGVO) &#8211; Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy, jej\u00ed\u017e smluvn\u00ed stranou je dot\u010den\u00e1 osoba, nebo pro proveden\u00ed p\u0159edsmluvn\u00edch opat\u0159en\u00ed p\u0159ijat\u00fdch na \u017e\u00e1dost dot\u010den\u00e9 osoby.<\/li>\n<li><strong>Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f. DSGVO)<\/strong><span> <\/span>\u2013 Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f DSGVO) &#8211; zpracov\u00e1n\u00ed je nezbytn\u00e9 k ochran\u011b opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f odpov\u011bdn\u00e9 osoby nebo t\u0159et\u00ed strany, pokud p\u0159ed t\u011bmito z\u00e1jmy nemaj\u00ed p\u0159ednost z\u00e1jmy nebo z\u00e1kladn\u00ed pr\u00e1va a svobody dot\u010den\u00e9 osoby, kter\u00e9 vy\u017eaduj\u00ed ochranu osobn\u00edch \u00fadaj\u016f.<\/li>\n<\/ul>\n<p><strong>Nationale Datenschutzregelungen in der Schweiz<\/strong>: Vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b \u00fadaj\u016f ve \u0160v\u00fdcarsku: Krom\u011b p\u0159edpis\u016f o ochran\u011b \u00fadaj\u016f podle obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b \u00fadaj\u016f plat\u00ed ve \u0160v\u00fdcarsku vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b \u00fadaj\u016f. Jedn\u00e1 se zejm\u00e9na o spolkov\u00fd z\u00e1kon o ochran\u011b \u00fadaj\u016f (DSG). DSG plat\u00ed zejm\u00e9na v p\u0159\u00edpadech, kdy se nejedn\u00e1 o ob\u010dany EU\/EHS a zpracov\u00e1vaj\u00ed se nap\u0159\u00edklad pouze \u00fadaje \u0161v\u00fdcarsk\u00fdch ob\u010dan\u016f.<\/p>\n<h3 id=\"h_614777202941655125539201\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/h3>\n<p>P\u0159ij\u00edm\u00e1me vhodn\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed, abychom zajistili \u00farove\u0148 ochrany odpov\u00eddaj\u00edc\u00ed riziku v souladu s pr\u00e1vn\u00edmi po\u017eadavky, p\u0159i\u010dem\u017e bereme v \u00favahu stav techniky, n\u00e1klady na proveden\u00ed a povahu, rozsah, okolnosti a \u00fa\u010dely zpracov\u00e1n\u00ed, jako\u017e i r\u016fznou pravd\u011bpodobnost v\u00fdskytu a rozsah ohro\u017een\u00ed pr\u00e1v a svobod fyzick\u00fdch osob.<\/p>\n<p>Tato opat\u0159en\u00ed zahrnuj\u00ed zejm\u00e9na zaji\u0161t\u011bn\u00ed d\u016fv\u011brnosti, integrity a dostupnosti \u00fadaj\u016f prost\u0159ednictv\u00edm kontroly fyzick\u00e9ho a elektronick\u00e9ho p\u0159\u00edstupu k \u00fadaj\u016fm, jako\u017e i p\u0159\u00edstupu k \u00fadaj\u016fm, vstupu do nich, jejich zp\u0159\u00edstupn\u011bn\u00ed, zaji\u0161t\u011bn\u00ed jejich dostupnosti a odd\u011blen\u00ed. D\u00e1le jsme zavedli postupy pro zaji\u0161t\u011bn\u00ed v\u00fdkonu pr\u00e1v dot\u010den\u00fdch osob, vymaz\u00e1n\u00ed \u00fadaj\u016f a reakce na ohro\u017een\u00ed \u00fadaj\u016f. Krom\u011b toho zohled\u0148ujeme ochranu osobn\u00edch \u00fadaj\u016f ji\u017e p\u0159i v\u00fdvoji nebo v\u00fdb\u011bru hardwaru, softwaru a postup\u016f v souladu se z\u00e1sadou ochrany \u00fadaj\u016f, a to prost\u0159ednictv\u00edm technick\u00e9 vybavenosti a v\u00fdchoz\u00edch nastaven\u00ed \u0161etrn\u00fdch k ochran\u011b \u00fadaj\u016f.<\/p>\n<h3 id=\"h_3251592521141655125552681\">P\u0159ed\u00e1v\u00e1n\u00ed a zp\u0159\u00edstup\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h3>\n<p>V r\u00e1mci na\u0161eho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f mohou b\u00fdt \u00fadaje p\u0159ed\u00e1ny nebo zp\u0159\u00edstupn\u011bny jin\u00fdm org\u00e1n\u016fm, spole\u010dnostem, pr\u00e1vn\u011b samostatn\u00fdm organiza\u010dn\u00edm jednotk\u00e1m nebo osob\u00e1m. P\u0159\u00edjemci t\u011bchto \u00fadaj\u016f mohou b\u00fdt nap\u0159\u00edklad platebn\u00ed instituce v souvislosti s platebn\u00edmi transakcemi, poskytovatel\u00e9 slu\u017eeb pov\u011b\u0159eni \u00fakoly v oblasti IT nebo poskytovatel\u00e9 slu\u017eeb a obsahu, kter\u00e9 jsou integrov\u00e1ny do webov\u00fdch str\u00e1nek. V takov\u00fdch p\u0159\u00edpadech dodr\u017eujeme z\u00e1konn\u00e9 po\u017eadavky a zejm\u00e9na uzav\u00edr\u00e1me s p\u0159\u00edjemci va\u0161ich \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00e9 smlouvy nebo dohody, kter\u00e9 slou\u017e\u00ed k ochran\u011b va\u0161ich \u00fadaj\u016f.<\/p>\n<h3 id=\"h_544829031331655125565559\">Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch<\/h3>\n<p>Pokud zpracov\u00e1v\u00e1me \u00fadaje ve t\u0159et\u00ed zemi (tj. mimo Evropskou unii (EU), Evropsk\u00e9ho hospod\u00e1\u0159sk\u00e9ho prostoru (EHP)) nebo zpracov\u00e1n\u00ed prob\u00edh\u00e1 v souvislosti s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran nebo sd\u011blov\u00e1n\u00edm \u010di p\u0159ed\u00e1v\u00e1n\u00edm \u00fadaj\u016f jin\u00fdm osob\u00e1m, org\u00e1n\u016fm nebo spole\u010dnostem, d\u011bje se tak pouze v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/p>\n<p>Na z\u00e1klad\u011b v\u00fdslovn\u00e9ho souhlasu nebo smluvn\u011b \u010di z\u00e1konn\u011b po\u017eadovan\u00e9ho p\u0159ed\u00e1n\u00ed zpracov\u00e1v\u00e1me nebo nech\u00e1v\u00e1me zpracov\u00e1vat \u00fadaje pouze ve t\u0159et\u00edch zem\u00edch s uzn\u00e1vanou \u00farovn\u00ed ochrany \u00fadaj\u016f, co\u017e zahrnuje zpracovatele z USA certifikovan\u00e9 v r\u00e1mci &#8222;Privacy Shield&#8220;, nebo na z\u00e1klad\u011b zvl\u00e1\u0161tn\u00edch z\u00e1ruk, jako je smluvn\u00ed z\u00e1vazek prost\u0159ednictv\u00edm tzv. standardn\u00edch ochrann\u00fdch dolo\u017eek Komise EU, existence certifikac\u00ed nebo z\u00e1vazn\u00fdch intern\u00edch p\u0159edpis\u016f o ochran\u011b \u00fadaj\u016f (\u010dl. 44 a\u017e 49 GDPR, informa\u010dn\u00ed str\u00e1nka Komise EU:<span> <\/span><a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de\" target=\"_blank\" rel=\"noopener\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de<\/a><span> <\/span>).<\/p>\n<h3 id=\"h_309724351511655125586380\">Nastaven\u00ed cookies<\/h3>\n<p>Soubory cookie jsou textov\u00e9 soubory, kter\u00e9 obsahuj\u00ed \u00fadaje z nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek nebo dom\u00e9n a jsou ulo\u017eeny prohl\u00ed\u017ee\u010dem v po\u010d\u00edta\u010di u\u017eivatele. Soubor cookie se pou\u017e\u00edv\u00e1 p\u0159edev\u0161\u00edm k ukl\u00e1d\u00e1n\u00ed informac\u00ed o u\u017eivateli b\u011bhem jeho n\u00e1v\u0161t\u011bvy nebo po n\u00ed v r\u00e1mci online nab\u00eddky. Ulo\u017een\u00e9 informace mohou zahrnovat nap\u0159\u00edklad nastaven\u00ed jazyka na webov\u00e9 str\u00e1nce, stav p\u0159ihl\u00e1\u0161en\u00ed, n\u00e1kupn\u00ed ko\u0161\u00edk nebo m\u00edsto sledov\u00e1n\u00ed videa. Pojem cookies zahrnuje tak\u00e9 dal\u0161\u00ed technologie, kter\u00e9 pln\u00ed stejn\u00e9 funkce jako cookies (nap\u0159. ukl\u00e1d\u00e1n\u00ed \u00fadaj\u016f o u\u017eivateli pomoc\u00ed pseudonymn\u00edch online identifik\u00e1tor\u016f, zn\u00e1m\u00fdch tak\u00e9 jako &#8222;ID u\u017eivatele&#8220;).<\/p>\n<p><strong>Rozli\u0161uj\u00ed se n\u00e1sleduj\u00edc\u00ed typy a funkce soubor\u016f cookie:<\/strong><\/p>\n<ul>\n<li><strong>Tempor\u00e4re Cookies (auch: Session- oder Sitzungs-Cookies):<\/strong> Do\u010dasn\u00e9 soubory cookie se vyma\u017eou nejpozd\u011bji pot\u00e9, co u\u017eivatel opust\u00ed online nab\u00eddku a zav\u0159e prohl\u00ed\u017ee\u010d.<\/li>\n<li><strong>Permanente Cookies:<\/strong> Trval\u00e9 soubory cookie z\u016fst\u00e1vaj\u00ed ulo\u017eeny i po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de. Lze nap\u0159\u00edklad ulo\u017eit stav p\u0159ihl\u00e1\u0161en\u00ed nebo p\u0159\u00edmo zobrazit preferovan\u00fd obsah, kdy\u017e u\u017eivatel znovu nav\u0161t\u00edv\u00ed webovou str\u00e1nku. Stejn\u011b tak mohou b\u00fdt v takov\u00e9m souboru cookie ulo\u017eeny z\u00e1jmy u\u017eivatel\u016f pou\u017e\u00edvan\u00e9 pro m\u011b\u0159en\u00ed dosahu nebo marketingov\u00e9 \u00fa\u010dely.<\/li>\n<li><strong>First-Party-Cookies:<\/strong> Soubory cookie prvn\u00ed strany nastavujeme my.<\/li>\n<li><strong>Third-Party-Cookies (auch: Drittanbieter-Cookies)<\/strong>:Soubory cookie t\u0159et\u00edch stran pou\u017e\u00edvaj\u00ed p\u0159edev\u0161\u00edm inzerenti (tzv. t\u0159et\u00ed strany) ke zpracov\u00e1n\u00ed informac\u00ed o u\u017eivatel\u00edch.<\/li>\n<li><strong>Notwendige (auch: essentielle oder unbedingt erforderliche) Cookies:<\/strong><span> <\/span>Soubory cookies mohou b\u00fdt naprosto nezbytn\u00e9 pro provoz webov\u00fdch str\u00e1nek (nap\u0159. pro ukl\u00e1d\u00e1n\u00ed p\u0159ihla\u0161ovac\u00edch \u00fadaj\u016f nebo jin\u00fdch u\u017eivatelsk\u00fdch vstup\u016f nebo z bezpe\u010dnostn\u00edch d\u016fvod\u016f).<\/li>\n<li><strong>Statistik-, Marketing- und Personalisierungs-Cookies<\/strong>: Krom\u011b toho se soubory cookie obvykle pou\u017e\u00edvaj\u00ed tak\u00e9 v r\u00e1mci m\u011b\u0159en\u00ed rozsahu a p\u0159i ukl\u00e1d\u00e1n\u00ed z\u00e1jm\u016f nebo chov\u00e1n\u00ed u\u017eivatele (nap\u0159. prohl\u00ed\u017een\u00ed ur\u010dit\u00e9ho obsahu, pou\u017e\u00edv\u00e1n\u00ed funkc\u00ed atd.) na jednotliv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch do u\u017eivatelsk\u00e9ho profilu. Takov\u00e9 profily se pou\u017e\u00edvaj\u00ed nap\u0159\u00edklad k tomu, aby se u\u017eivatel\u016fm zobrazoval obsah, kter\u00fd odpov\u00edd\u00e1 jejich potenci\u00e1ln\u00edm z\u00e1jm\u016fm. Tento proces je tak\u00e9 zn\u00e1m\u00fd jako &#8222;tracking&#8220;, tj. sledov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1jm\u016f u\u017eivatel\u016f. . Pokud pou\u017e\u00edv\u00e1me soubory cookie nebo &#8222;sledovac\u00ed&#8220; technologie, informujeme v\u00e1s o tom zvl\u00e1\u0161\u0165 v na\u0161em prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f nebo v souvislosti se z\u00edsk\u00e1n\u00edm souhlasu.<\/li>\n<\/ul>\n<p><strong>Hinweise zu Rechtsgrundlagen:<span> <\/span><\/strong>Pr\u00e1vn\u00ed z\u00e1klad pro zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f pomoc\u00ed soubor\u016f cookie z\u00e1vis\u00ed na tom, zda v\u00e1s po\u017e\u00e1d\u00e1me o souhlas. Pokud tomu tak je a vy souhlas\u00edte s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f v\u00e1\u0161 deklarovan\u00fd souhlas. V ostatn\u00edch p\u0159\u00edpadech jsou \u00fadaje zpracov\u00e1van\u00e9 pomoc\u00ed soubor\u016f cookie zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (nap\u0159. p\u0159i obchodn\u00edm provozu na\u0161\u00ed online nab\u00eddky a jej\u00edm zlep\u0161ov\u00e1n\u00ed) nebo pokud je pou\u017eit\u00ed soubor\u016f cookie nezbytn\u00e9 pro pln\u011bn\u00ed na\u0161ich smluvn\u00edch povinnost\u00ed.<\/p>\n<p><strong>Allgemeine Hinweise zum Widerruf und Widerspruch (Opt-Out):<span> <\/span><\/strong>Obecn\u00e9 informace o odvol\u00e1n\u00ed a n\u00e1mitce (opt-out):V z\u00e1vislosti na tom, zda je zpracov\u00e1n\u00ed zalo\u017eeno na souhlasu nebo z\u00e1konn\u00e9m povolen\u00ed, m\u00e1te mo\u017enost kdykoli odvolat ud\u011blen\u00fd souhlas nebo vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f pomoc\u00ed technologi\u00ed cookies (souhrnn\u011b ozna\u010dov\u00e1no jako &#8222;opt-out&#8220;). Sv\u016fj nesouhlas m\u016f\u017eete nejprve vyj\u00e1d\u0159it prost\u0159ednictv\u00edm nastaven\u00ed sv\u00e9ho prohl\u00ed\u017ee\u010de, nap\u0159. deaktivac\u00ed pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie (\u010d\u00edm\u017e m\u016f\u017ee b\u00fdt tak\u00e9 omezena funk\u010dnost na\u0161\u00ed online nab\u00eddky). N\u00e1mitku proti pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie pro \u00fa\u010dely online marketingu lze vzn\u00e9st tak\u00e9 prost\u0159ednictv\u00edm r\u016fzn\u00fdch slu\u017eeb, zejm\u00e9na v p\u0159\u00edpad\u011b sledov\u00e1n\u00ed, a to prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek<span> <\/span><a href=\"https:\/\/optout.aboutads.info\/\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info<\/a><span> <\/span>a<span> <\/span><a href=\"https:\/\/www.youronlinechoices.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.com\/<\/a><span> <\/span>prohl\u00e1sit. Krom\u011b toho m\u016f\u017eete v r\u00e1mci informac\u00ed o poskytovatel\u00edch slu\u017eeb a pou\u017e\u00edvan\u00fdch souborech cookie obdr\u017eet dal\u0161\u00ed pokyny, jak vzn\u00e9st n\u00e1mitku.<\/p>\n<p><strong>Verarbeitung von Cookie-Daten auf Grundlage einer Einwilligung<\/strong>: Zpracov\u00e1n\u00ed \u00fadaj\u016f ze soubor\u016f cookie na z\u00e1klad\u011b souhlasu: P\u0159ed zpracov\u00e1n\u00edm \u00fadaj\u016f nebo p\u0159ed jejich zpracov\u00e1n\u00edm v r\u00e1mci pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie \u017e\u00e1d\u00e1me u\u017eivatele o souhlas, kter\u00fd lze kdykoli odvolat. P\u0159ed ud\u011blen\u00edm souhlasu se soubory cookie pou\u017e\u00edvaj\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee jsou nezbytn\u00e9 pro fungov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky. Jejich pou\u017eit\u00ed vych\u00e1z\u00ed z na\u0161eho z\u00e1jmu a z\u00e1jmu u\u017eivatel\u016f o o\u010dek\u00e1van\u00e9 funkce na\u0161\u00ed online nab\u00eddky.<\/p>\n<ul>\n<li><strong>Verarbeitete Datenarten:<\/strong><span> <\/span>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f: \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Betroffene Personen:<\/strong><span> <\/span>Dot\u010den\u00e9 osoby: U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>Rechtsgrundlagen:<\/strong><span> <\/span>Pr\u00e1vn\u00ed z\u00e1klad:Souhlas (\u010dl. 6 odst. 1 bod 1 p\u00edsm. a DSGVO), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f DSGVO).<\/li>\n<\/ul>\n<h3 id=\"h_1623544682001655125604170\">Kontakt<\/h3>\n<p>P\u0159i kontaktu s n\u00e1mi (nap\u0159. prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e, e-mailu, telefonu nebo soci\u00e1ln\u00edch m\u00e9di\u00ed) jsou \u00fadaje tazatel\u016f zpracov\u00e1v\u00e1ny v rozsahu nezbytn\u00e9m pro zodpov\u011bzen\u00ed kontaktn\u00edch dotaz\u016f a p\u0159\u00edpadn\u00fdch po\u017eadovan\u00fdch opat\u0159en\u00ed.<\/p>\n<p>Reakce na \u017e\u00e1dosti o kontakt v r\u00e1mci smluvn\u00edch nebo p\u0159edsmluvn\u00edch vztah\u016f je prov\u00e1d\u011bna za \u00fa\u010delem spln\u011bn\u00ed na\u0161ich smluvn\u00edch povinnost\u00ed nebo reakce na (p\u0159ed)smluvn\u00ed \u017e\u00e1dosti a jinak na z\u00e1klad\u011b opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f p\u0159i reakci na \u017e\u00e1dosti.<\/p>\n<ul>\n<li><strong>Verarbeitete Datenarten:<\/strong><span> <\/span>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f: Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), obsahov\u00e9 \u00fadaje (nap\u0159. textov\u00e9 z\u00e1znamy, fotografie, videa).<\/li>\n<li><strong>Betroffene Personen:<\/strong><span> <\/span>Komunika\u010dn\u00ed partner.<\/li>\n<li><strong>Zwecke der Verarbeitung:<\/strong><span>\u017d\u00e1dosti o kontakt a komunikace.<\/span><\/li>\n<li><strong>Rechtsgrundlagen:<\/strong><span> <\/span>Pr\u00e1vn\u00ed z\u00e1klad: Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. b) DSGVO), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f) DSGVO).<\/li>\n<\/ul>\n<h3 id=\"h_6316145872611655125620369\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/h3>\n<p>Abychom mohli na\u0161i online nab\u00eddku poskytovat bezpe\u010dn\u011b a efektivn\u011b, vyu\u017e\u00edv\u00e1me slu\u017eeb jednoho nebo v\u00edce poskytovatel\u016f webhostingu, z jejich\u017e server\u016f (nebo jimi spravovan\u00fdch server\u016f) je online nab\u00eddka p\u0159\u00edstupn\u00e1. Pro tyto \u00fa\u010dely m\u016f\u017eeme vyu\u017e\u00edvat slu\u017eby infrastruktury a platformy, v\u00fdpo\u010detn\u00ed kapacitu, \u00falo\u017en\u00fd prostor a datab\u00e1zov\u00e9 slu\u017eby, jako\u017e i bezpe\u010dnostn\u00ed slu\u017eby a slu\u017eby technick\u00e9 \u00fadr\u017eby.<\/p>\n<p>\u00dadaje zpracov\u00e1van\u00e9 v r\u00e1mci poskytov\u00e1n\u00ed hostingov\u00e9 slu\u017eby mohou zahrnovat ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se u\u017eivatel\u016f na\u0161\u00ed online slu\u017eby, kter\u00e9 vzniknou v pr\u016fb\u011bhu jej\u00edho pou\u017e\u00edv\u00e1n\u00ed a komunikace. Pravideln\u011b se jedn\u00e1 o IP adresu, kter\u00e1 je nezbytn\u00e1 pro doru\u010den\u00ed obsahu online nab\u00eddek prohl\u00ed\u017ee\u010d\u016fm, a o v\u0161echny vstupy proveden\u00e9 v r\u00e1mci na\u0161\u00ed online nab\u00eddky nebo z webov\u00fdch str\u00e1nek.<\/p>\n<p><strong>E-Mail-Versand und -Hosting<\/strong>: Zas\u00edl\u00e1n\u00ed a hosting e-mail\u016f: Webhostingov\u00e9 slu\u017eby, kter\u00e9 pou\u017e\u00edv\u00e1me, zahrnuj\u00ed tak\u00e9 odes\u00edl\u00e1n\u00ed, p\u0159ij\u00edm\u00e1n\u00ed a ukl\u00e1d\u00e1n\u00ed e-mail\u016f. Pro tyto \u00fa\u010dely se zpracov\u00e1vaj\u00ed adresy p\u0159\u00edjemc\u016f a odes\u00edlatel\u016f, jako\u017e i dal\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se odesl\u00e1n\u00ed e-mailu (nap\u0159. z\u00fa\u010dastn\u011bn\u00ed poskytovatel\u00e9) a obsah p\u0159\u00edslu\u0161n\u00fdch e-mail\u016f. V\u00fd\u0161e uveden\u00e9 \u00fadaje mohou b\u00fdt zpracov\u00e1v\u00e1ny tak\u00e9 pro \u00fa\u010dely detekce SPAMu. Upozor\u0148ujeme, \u017ee e-maily na internetu se zpravidla nepos\u00edlaj\u00ed v za\u0161ifrovan\u00e9 podob\u011b. E-maily jsou zpravidla \u0161ifrov\u00e1ny b\u011bhem p\u0159enosu, ale (pokud nen\u00ed pou\u017eita metoda tzv. end-to-end \u0161ifrov\u00e1n\u00ed) nikoli na serverech, ze kter\u00fdch jsou odes\u00edl\u00e1ny a p\u0159ij\u00edm\u00e1ny. Nem\u016f\u017eeme proto p\u0159evz\u00edt \u017e\u00e1dnou odpov\u011bdnost za p\u0159enosovou cestu e-mail\u016f mezi odes\u00edlatelem a p\u0159\u00edjmem na na\u0161em serveru.<\/p>\n<p><strong>Erhebung von Zugriffsdaten und Logfiles<\/strong>: Shroma\u017e\u010fov\u00e1n\u00ed p\u0159\u00edstupov\u00fdch \u00fadaj\u016f a protokolov\u00fdch soubor\u016f: My sami (nebo n\u00e1\u0161 poskytovatel webhostingu) shroma\u017e\u010fujeme \u00fadaje o ka\u017ed\u00e9m p\u0159\u00edstupu na server (tzv. protokolov\u00e9 soubory serveru). Soubory protokolu serveru mohou obsahovat adresu a n\u00e1zev nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek a soubor\u016f, datum a \u010das p\u0159\u00edstupu, objem p\u0159enesen\u00fdch dat, ozn\u00e1men\u00ed o \u00fasp\u011b\u0161n\u00e9m p\u0159\u00edstupu, typ a verzi prohl\u00ed\u017ee\u010de, opera\u010dn\u00ed syst\u00e9m u\u017eivatele, URL odkazu (d\u0159\u00edve nav\u0161t\u00edven\u00e1 str\u00e1nka) a zpravidla IP adresy a \u017e\u00e1daj\u00edc\u00edho poskytovatele.<\/p>\n<p>Soubory protokol\u016f server\u016f lze pou\u017e\u00edt jednak pro bezpe\u010dnostn\u00ed \u00fa\u010dely, nap\u0159. k zamezen\u00ed p\u0159et\u00ed\u017een\u00ed server\u016f (zejm\u00e9na v p\u0159\u00edpad\u011b zneu\u017eit\u00ed, tzv. DDoS \u00fatok\u016f), a jednak k zaji\u0161t\u011bn\u00ed vyt\u00ed\u017een\u00ed server\u016f a jejich stability.<\/p>\n<ul>\n<li><strong>Verarbeitete Datenarten:<\/strong><span> <\/span>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:\u00dadaje o obsahu (nap\u0159. zad\u00e1v\u00e1n\u00ed textu, fotografie, videa), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Betroffene Personen:<\/strong><span> <\/span>Dot\u010den\u00e9 osoby: U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>Rechtsgrundlagen:<\/strong><span> <\/span>Pr\u00e1vn\u00ed z\u00e1klad:Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f DSGVO).<\/li>\n<\/ul>\n<h3 id=\"h_7414893173181655125635490\">Onlinemarketing<\/h3>\n<p>Osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pro \u00fa\u010dely online marketingu, kter\u00fd m\u016f\u017ee zahrnovat zejm\u00e9na marketing reklamn\u00edho prostoru nebo zobrazov\u00e1n\u00ed propaga\u010dn\u00edho a jin\u00e9ho obsahu (d\u00e1le jen &#8222;obsah&#8220;) na z\u00e1klad\u011b potenci\u00e1ln\u00edch z\u00e1jm\u016f u\u017eivatel\u016f a m\u011b\u0159en\u00ed jeho \u00fa\u010dinnosti.<\/p>\n<p>Pro tyto \u00fa\u010dely se vytv\u00e1\u0159ej\u00ed tzv. u\u017eivatelsk\u00e9 profily, kter\u00e9 se ukl\u00e1daj\u00ed do souboru (tzv. &#8222;cookie&#8220;), nebo se pou\u017e\u00edvaj\u00ed podobn\u00e9 postupy, jejich\u017e prost\u0159ednictv\u00edm se ukl\u00e1daj\u00ed informace o u\u017eivateli d\u016fle\u017eit\u00e9 pro prezentaci v\u00fd\u0161e uveden\u00e9ho obsahu. Tyto informace mohou zahrnovat nap\u0159\u00edklad zobrazen\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, pou\u017eit\u00e9 online s\u00edt\u011b, ale tak\u00e9 komunika\u010dn\u00ed partnery a technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze, mohou b\u00fdt zpracov\u00e1v\u00e1ny i tyto \u00fadaje.<\/p>\n<p>Ukl\u00e1daj\u00ed se tak\u00e9 IP adresy u\u017eivatel\u016f. K ochran\u011b u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me dostupn\u00e9 postupy maskov\u00e1n\u00ed IP (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). V r\u00e1mci online marketingu se obecn\u011b neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje o u\u017eivateli (nap\u0159. e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee my ani poskytovatel\u00e9 online marketingov\u00fdch metod nezn\u00e1me skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech.<\/p>\n<p>Informace v profilech jsou obvykle ulo\u017eeny v souborech cookie nebo pomoc\u00ed podobn\u00fdch postup\u016f. Tyto soubory cookie lze pozd\u011bji obecn\u011b \u010d\u00edst na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 pou\u017e\u00edvaj\u00ed stejn\u00fd online marketingov\u00fd postup, a analyzovat je za \u00fa\u010delem zobrazen\u00ed obsahu a doplnit je o dal\u0161\u00ed \u00fadaje a ulo\u017eit na serveru poskytovatele online marketingov\u00e9ho postupu.<\/p>\n<p>V\u00fdjime\u010dn\u011b lze profil\u016fm p\u0159i\u0159adit p\u0159ehledn\u00e1 data. To plat\u00ed nap\u0159\u00edklad v p\u0159\u00edpad\u011b, \u017ee u\u017eivatel\u00e9 jsou \u010dleny soci\u00e1ln\u00ed s\u00edt\u011b, jej\u00ed\u017e online marketingov\u00e9 postupy vyu\u017e\u00edv\u00e1me, a tato s\u00ed\u0165 propoj\u00ed profily u\u017eivatel\u016f ve v\u00fd\u0161e uveden\u00fdch \u00fadaj\u00edch. \u017d\u00e1d\u00e1me v\u00e1s, abyste vzali na v\u011bdom\u00ed, \u017ee u\u017eivatel\u00e9 mohou s poskytovateli uzav\u0159\u00edt dal\u0161\u00ed dohody, nap\u0159. ud\u011blen\u00edm souhlasu v r\u00e1mci procesu registrace.<\/p>\n<p>V z\u00e1sad\u011b m\u00e1me p\u0159\u00edstup pouze k souhrnn\u00fdm informac\u00edm o \u00fasp\u011b\u0161nosti na\u0161ich reklam. V r\u00e1mci tzv. m\u011b\u0159en\u00ed konverz\u00ed v\u0161ak m\u016f\u017eeme zkontrolovat, kter\u00e9 z na\u0161ich online marketingov\u00fdch postup\u016f vedly k tzv. konverzi, tj. nap\u0159\u00edklad k uzav\u0159en\u00ed smlouvy s n\u00e1mi. M\u011b\u0159en\u00ed konverz\u00ed slou\u017e\u00ed v\u00fdhradn\u011b k anal\u00fdze \u00fasp\u011b\u0161nosti na\u0161ich marketingov\u00fdch opat\u0159en\u00ed.<\/p>\n<p>Pokud nen\u00ed uvedeno jinak, \u017e\u00e1d\u00e1me v\u00e1s, abyste p\u0159edpokl\u00e1dali, \u017ee pou\u017eit\u00e9 soubory cookie budou ulo\u017eeny po dobu dvou let.<\/p>\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong><span> <\/span>V p\u0159\u00edpadech, kdy \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm poskytovatel\u016f t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou u\u017eivatelsk\u00e9 \u00fadaje zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu o efektivn\u00ed, hospod\u00e1rn\u00e9 a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00e9 slu\u017eby). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di odk\u00e1zali na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<p><strong>Facebook-Pixel<\/strong>: Facebook pixel: Pomoc\u00ed Facebook pixelu m\u016f\u017ee Facebook ur\u010dit n\u00e1v\u0161t\u011bvn\u00edky na\u0161\u00ed online nab\u00eddky jako c\u00edlovou skupinu pro zobrazov\u00e1n\u00ed reklam (tzv. &#8222;Facebook ads&#8220;). Proto pou\u017e\u00edv\u00e1me Facebook pixel, abychom mohli zobrazovat n\u00e1mi um\u00edst\u011bn\u00e9 reklamy na Facebooku pouze t\u011bmto u\u017eivatel\u016fm na Facebooku a v r\u00e1mci slu\u017eeb partner\u016f spolupracuj\u00edc\u00edch s Facebookem (tzv. &#8222;Audience Network&#8220;).<span> <\/span><a href=\"https:\/\/www.facebook.com\/audiencenetwork\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/audiencenetwork\/<\/a><span> <\/span>), kte\u0159\u00ed rovn\u011b\u017e projevili z\u00e1jem o na\u0161i online nab\u00eddku nebo kte\u0159\u00ed maj\u00ed ur\u010dit\u00e9 charakteristiky (nap\u0159. z\u00e1jem o ur\u010dit\u00e1 t\u00e9mata nebo produkty, kter\u00e9 jsou patrn\u00e9 z nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek), kter\u00e9 p\u0159ed\u00e1v\u00e1me Facebooku (tzv. &#8222;Custom Audiences&#8220;). Pomoc\u00ed Facebook pixelu chceme tak\u00e9 zajistit, aby na\u0161e reklamy na Facebooku odpov\u00eddaly potenci\u00e1ln\u00edmu z\u00e1jmu u\u017eivatel\u016f a nem\u011bly obt\u011b\u017euj\u00edc\u00ed \u00fa\u010dinek. Pomoc\u00ed Facebook pixelu m\u016f\u017eeme tak\u00e9 sledovat \u00fa\u010dinnost reklam na Facebooku pro statistick\u00e9 \u00fa\u010dely a pr\u016fzkum trhu t\u00edm, \u017ee zjist\u00edme, zda byli u\u017eivatel\u00e9 po kliknut\u00ed na reklamu na Facebooku p\u0159esm\u011brov\u00e1ni na na\u0161e webov\u00e9 str\u00e1nky (tzv. &#8222;m\u011b\u0159en\u00ed konverz\u00ed&#8220;).<\/p>\n<ul>\n<li><strong>Verarbeitete Datenarten:<\/strong><span> <\/span>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:\u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), lokaliza\u010dn\u00ed \u00fadaje (\u00fadaje o poloze za\u0159\u00edzen\u00ed koncov\u00e9ho u\u017eivatele).<\/li>\n<li><strong>Betroffene Personen:<\/strong><span> <\/span>Dot\u010den\u00e9 osoby: U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb), zainteresovan\u00e9 strany.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong><span> <\/span>Sledov\u00e1n\u00ed (nap\u0159. z\u00e1jmov\u00e9\/behavior\u00e1ln\u00ed profilov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), remarketing, vyhodnocov\u00e1n\u00ed n\u00e1v\u0161t\u011bv, z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f), m\u011b\u0159en\u00ed konverz\u00ed (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed), m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f), c\u00edlen\u00ed (ur\u010dov\u00e1n\u00ed c\u00edlov\u00fdch skupin relevantn\u00edch pro marketingov\u00e9 \u00fa\u010dely nebo jin\u00e9 v\u00fdstupy obsahu), sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi (zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi pro marketingov\u00e9 \u00fa\u010dely).<\/li>\n<li><strong>Sicherheitsma\u00dfnahmen:<\/strong><span> <\/span>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed: maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li>\n<li><strong>Rechtsgrundlagen:<\/strong><span>Rechtsgrundlagen: Rechtsgrundlage:Einwilligung (Artikel 6 Absatz 1 Nummer 1 Buchstabe a) DSGVO), berechtigte Interessen (Artikel 6 Absatz 1 Nummer 1 Buchstabe f) DSGVO).<\/span><\/li>\n<li><strong>Mo\u017enost n\u00e1mitky (opt-out):<\/strong><span> <\/span>Odkazujeme na ozn\u00e1men\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f a na mo\u017enosti vzn\u00e9st n\u00e1mitku, kter\u00e9 maj\u00ed poskytovatel\u00e9 k dispozici (tzv. &#8222;opt-out&#8220;). Pokud nebyla zad\u00e1na v\u00fdslovn\u00e1 mo\u017enost odm\u00edtnut\u00ed, m\u00e1te mo\u017enost vypnout soubory cookie v nastaven\u00ed prohl\u00ed\u017ee\u010de. To v\u0161ak m\u016f\u017ee omezit funkce na\u0161\u00ed online nab\u00eddky. Doporu\u010dujeme proto n\u00e1sleduj\u00edc\u00ed dal\u0161\u00ed mo\u017enosti opt-outu, kter\u00e9 nab\u00edz\u00edme v souhrnn\u00e9 podob\u011b pro p\u0159\u00edslu\u0161n\u00e9 oblasti:a) Evropa:<span> <\/span><a href=\"https:\/\/www.youronlinechoices.eu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.eu<\/a>.<br \/>b) Kanada:<span> <\/span><a href=\"https:\/\/www.youradchoices.ca\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youradchoices.ca\/choices<\/a>.<br \/>c) USA:<span> <\/span><a href=\"https:\/\/www.aboutads.info\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aboutads.info\/choices<\/a>.<br \/>d) P\u0159eshrani\u010dn\u00ed:<span> <\/span><a href=\"https:\/\/optout.aboutads.info\/\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info<\/a>.<\/li>\n<\/ul>\n<p><strong>Pou\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul>\n<li><strong>Google Analytics:<\/strong><span> <\/span>Online marketing a webov\u00e1 analytika; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:<br \/><a href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">marketingplatform.google.com\/analytics<\/a><br \/>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<span> <\/span><a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Privacy Shield (zaru\u010duje \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i jejich zpracov\u00e1n\u00ed v USA):<span> <\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\" target=\"_blank\" rel=\"noopener\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active<\/a><br \/>Mo\u017enost vzn\u00e9st n\u00e1mitku (Opt-Out): Opt-out plugin:<span> <\/span><a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>, Nastaven\u00ed zobrazov\u00e1n\u00ed reklam:<span> <\/span><a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a><\/li>\n<li><strong>Facebook-Pixel:<\/strong><span> <\/span>Facebook-Pixel; Poskytovatel slu\u017eeb:<span> <\/span><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko, Mutterunternehmen: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; webov\u00e9 str\u00e1nky:<span> <\/span><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<span> <\/span><a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/about\/privacy<\/a>; Privacy Shield (zaru\u010duje \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i jejich zpracov\u00e1n\u00ed v USA):<span> <\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;status=Active\" target=\"_blank\" rel=\"noopener\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;status=Active<\/a>; Mo\u017enost n\u00e1mitky (opt-out):<span> <\/span><a href=\"https:\/\/www.facebook.com\/settings?tab=ads\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/settings?tab=ads<\/a><\/li>\n<\/ul>\n<h3 id=\"h_6210632823581655125647910\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h3>\n<p>Udr\u017eujeme online p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch, abychom mohli komunikovat s u\u017eivateli, kte\u0159\u00ed jsou tam aktivn\u00ed, nebo abychom tam mohli nab\u00edzet informace o n\u00e1s.<\/p>\n<p>R\u00e1di bychom upozornili, \u017ee \u00fadaje u\u017eivatel\u016f mohou b\u00fdt zpracov\u00e1v\u00e1ny mimo Evropskou unii. To m\u016f\u017ee v\u00e9st k rizik\u016fm pro u\u017eivatele, proto\u017ee by to nap\u0159\u00edklad mohlo zt\u00ed\u017eit vym\u00e1h\u00e1n\u00ed pr\u00e1v u\u017eivatel\u016f. Pokud jde o poskytovatele z USA, kte\u0159\u00ed jsou certifikov\u00e1ni v r\u00e1mci \u0161t\u00edtu na ochranu soukrom\u00ed nebo nab\u00edzej\u00ed srovnateln\u00e9 z\u00e1ruky bezpe\u010dn\u00e9 \u00farovn\u011b ochrany \u00fadaj\u016f, zd\u016fraz\u0148ujeme, \u017ee se t\u00edm zavazuj\u00ed dodr\u017eovat normy EU pro ochranu \u00fadaj\u016f.<\/p>\n<p>Krom\u011b toho se \u00fadaje u\u017eivatel\u016f v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed obvykle zpracov\u00e1vaj\u00ed pro \u00fa\u010dely pr\u016fzkumu trhu a reklamy. Profily pou\u017e\u00edv\u00e1n\u00ed lze nap\u0159\u00edklad vytv\u00e1\u0159et na z\u00e1klad\u011b u\u017eivatelsk\u00e9ho chov\u00e1n\u00ed a z n\u011bj vypl\u00fdvaj\u00edc\u00edch z\u00e1jm\u016f u\u017eivatel\u016f. Profily pou\u017e\u00edv\u00e1n\u00ed lze n\u00e1sledn\u011b vyu\u017e\u00edt nap\u0159\u00edklad k um\u00edst\u011bn\u00ed reklamy v s\u00edt\u00edch i mimo n\u011b, kter\u00e1 pravd\u011bpodobn\u011b odpov\u00edd\u00e1 z\u00e1jm\u016fm u\u017eivatel\u016f. Pro tyto \u00fa\u010dely se v po\u010d\u00edta\u010d\u00edch u\u017eivatel\u016f obvykle ukl\u00e1daj\u00ed soubory cookie, v nich\u017e je ulo\u017eeno u\u017eivatelsk\u00e9 chov\u00e1n\u00ed a z\u00e1jmy u\u017eivatel\u016f. Krom\u011b toho mohou b\u00fdt \u00fadaje ulo\u017eeny v profilech pou\u017e\u00edv\u00e1n\u00ed bez ohledu na za\u0159\u00edzen\u00ed, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed (zejm\u00e9na pokud jsou u\u017eivatel\u00e9 \u010dleny p\u0159\u00edslu\u0161n\u00fdch platforem a jsou k nim p\u0159ihl\u00e1\u0161eni).<\/p>\n<p>Pro podrobnou prezentaci p\u0159\u00edslu\u0161n\u00fdch forem zpracov\u00e1n\u00ed a mo\u017enost\u00ed vzn\u00e9st n\u00e1mitku (opt-out) odkazujeme na prohl\u00e1\u0161en\u00ed o ochran\u011b \u00fadaj\u016f a informace poskytnut\u00e9 provozovateli p\u0159\u00edslu\u0161n\u00fdch s\u00edt\u00ed.<\/p>\n<p>Tak\u00e9 v p\u0159\u00edpad\u011b \u017e\u00e1dost\u00ed o informace a uplatn\u011bn\u00ed pr\u00e1v subjektu \u00fadaj\u016f upozor\u0148ujeme, \u017ee tato pr\u00e1va lze nej\u00fa\u010dinn\u011bji uplatnit u poskytovatel\u016f. Tak\u00e9 v p\u0159\u00edpad\u011b \u017e\u00e1dost\u00ed o informace a uplatn\u011bn\u00ed pr\u00e1v subjektu \u00fadaj\u016f upozor\u0148ujeme, \u017ee tato pr\u00e1va lze nej\u00fa\u010dinn\u011bji uplatnit u poskytovatel\u016f. Pokud st\u00e1le pot\u0159ebujete pomoc, m\u016f\u017eete se na n\u00e1s obr\u00e1tit.<\/p>\n<ul>\n<li><strong>Verarbeitete Datenarten:<\/strong><span> <\/span>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00fadaje o obsahu (nap\u0159. textov\u00e9 z\u00e1znamy, fotografie, videa), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Betroffene Personen:<\/strong><span> <\/span>Dot\u010den\u00e9 osoby: U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>Zwecke der Verarbeitung:<\/strong><span> <\/span>\u00da\u010dely zpracov\u00e1n\u00ed: \u017e\u00e1dosti o kontakt a komunikace, sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), remarketing, m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f).<\/li>\n<li><strong>Rechtsgrundlagen:<\/strong><span> <\/span>Pr\u00e1vn\u00ed z\u00e1klad:Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f DSGVO).<\/li>\n<\/ul>\n<p><strong>Pou\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul>\n<li><strong>Instagram :<\/strong><span> <\/span>soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website:<span> <\/span><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>; z\u00e1sady ochrany \u00fadaj\u016f:<span> <\/span><a href=\"https:\/\/instagram.com\/about\/legal\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/instagram.com\/about\/legal\/privacy<\/a>.<\/li>\n<li><strong>Facebook:<\/strong><span> <\/span>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eby: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, mate\u0159sk\u00e1 spole\u010dnost: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website:<span> <\/span><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<span> <\/span><a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/about\/privacy<\/a>; Privacy Shield (zaru\u010duje \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i jejich zpracov\u00e1n\u00ed v USA):<span> <\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;status=Active\" target=\"_blank\" rel=\"noopener\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;status=Active<\/a>; mo\u017enost Opt-out: Nastaven\u00ed pro reklamy:<span> <\/span><a href=\"https:\/\/www.facebook.com\/settings?tab=ads\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/settings?tab=ads<\/a>; Dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f: Dohoda o spole\u010dn\u00e9m zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f na str\u00e1nk\u00e1ch Facebooku:<br \/><a href=\"https:\/\/facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener\">facebook.com\/page_controller_addendum<\/a><br \/>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f pro Facebook-str\u00e1nky:<br \/><a href=\"https:\/\/facebook.com\/legal\/terms\/information_about_page_insights_data\">facebook.com\/information_page_data<\/a><\/li>\n<li><strong>LinkedIn:<\/strong><span> <\/span>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland; webov\u00e1 str\u00e1nka:<span> <\/span><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com<\/a>; z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<span> <\/span><a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>; Privacy Shield(zaru\u010duj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i jejich zpracov\u00e1n\u00ed v USA):<span> <\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000L0UZAA0&amp;status=Active\" target=\"_blank\" rel=\"noopener\">privacyshield.gov\/participant?id=a2zt0000000L0UZAA0&amp;status=Active<\/a>; Mo\u017enost n\u00e1mitky (Opt-Out):<span> <\/span><a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a><\/li>\n<li><strong>Twitter:<\/strong><span> <\/span>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eby: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<span> <\/span><a href=\"https:\/\/twitter.com\/de\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/de\/privacy<\/a>, (nastaven\u00ed)<span> <\/span><a href=\"https:\/\/twitter.com\/personalization\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/personalization<\/a>; Privacy Shield (Zaji\u0161t\u011bn\u00ed \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i jejich zpracov\u00e1n\u00ed v USA):<span> <\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TORzAAO&amp;status=Active\" target=\"_blank\" rel=\"noopener\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TORzAAO&amp;status=Active<\/a>.<\/li>\n<li><strong>YouTube:<\/strong><span> <\/span>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<span> <\/span><a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Privacy Shield (zaru\u010duje \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i jejich zpracov\u00e1n\u00ed v USA):<span> <\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\" target=\"_blank\" rel=\"noopener\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active<\/a><br \/>Mo\u017enost n\u00e1mitky (opt-out):<span> <\/span><a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a><\/li>\n<li><strong>Xing:<\/strong><span> <\/span>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: XING AG, Dammtorstra\u00dfe 29-32, 20354 Hamburg, N\u011bmecko; webov\u00e1 str\u00e1nka:<span> <\/span><a href=\"https:\/\/www.xing.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.xing.de<\/a>; z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<span> <\/span><a href=\"https:\/\/privacy.xing.com\/de\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">privacy.xing.com\/de\/datenschutzerklaerung<\/a><\/li>\n<\/ul>\n<h3 id=\"h_2241993213951655125657749\">Pluginy a vlo\u017een\u00e9 funkce a obsah<\/h3>\n<p>Do na\u0161\u00ed online nab\u00eddky integrujeme funk\u010dn\u00ed a obsahov\u00e9 prvky, kter\u00e9 z\u00edsk\u00e1v\u00e1me ze server\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f (d\u00e1le jen &#8222;poskytovatel\u00e9 t\u0159et\u00edch stran&#8220;). M\u016f\u017ee se jednat nap\u0159\u00edklad o grafiku, videa nebo tla\u010d\u00edtka soci\u00e1ln\u00edch m\u00e9di\u00ed a p\u0159\u00edsp\u011bvky (d\u00e1le jednotn\u011b ozna\u010dovan\u00e9 jako &#8222;obsah&#8220;).<\/p>\n<p>Integrace v\u017edy vy\u017eaduje, aby poskytovatel\u00e9 tohoto obsahu, kte\u0159\u00ed jsou t\u0159et\u00edmi stranami, zpracovali IP adresu u\u017eivatele, proto\u017ee bez IP adresy by nebyli schopni odeslat obsah do prohl\u00ed\u017ee\u010de. Pro zobrazen\u00ed tohoto obsahu nebo funkce je tedy nutn\u00e1 IP adresa. Sna\u017e\u00edme se pou\u017e\u00edvat pouze obsah, jeho\u017e poskytovatel\u00e9 pou\u017e\u00edvaj\u00ed IP adresu pouze k doru\u010den\u00ed obsahu. Poskytovatel\u00e9 t\u0159et\u00edch stran mohou tak\u00e9 pou\u017e\u00edvat tzv. pixelov\u00e9 zna\u010dky (neviditeln\u00e9 grafick\u00e9 prvky, zn\u00e1m\u00e9 tak\u00e9 jako &#8222;web beacons&#8220;) pro statistick\u00e9 nebo marketingov\u00e9 \u00fa\u010dely. &#8222;Pixelov\u00e9 tagy&#8220; lze pou\u017e\u00edt k anal\u00fdze informac\u00ed, jako je n\u00e1v\u0161t\u011bvnost str\u00e1nek tohoto webu. Pseudonymn\u00ed informace mohou b\u00fdt tak\u00e9 ulo\u017eeny v souborech cookie v za\u0159\u00edzen\u00ed u\u017eivatele a mohou obsahovat mimo jin\u00e9 technick\u00e9 informace o prohl\u00ed\u017ee\u010di a opera\u010dn\u00edm syst\u00e9mu, odkazuj\u00edc\u00ed webov\u00e9 str\u00e1nky, \u010das n\u00e1v\u0161t\u011bvy a dal\u0161\u00ed informace o vyu\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a mohou b\u00fdt propojeny s takov\u00fdmi informacemi z jin\u00fdch zdroj\u016f.<\/p>\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong><span> <\/span>V p\u0159\u00edpadech, kdy \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm poskytovatel\u016f t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou u\u017eivatelsk\u00e9 \u00fadaje zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu o efektivn\u00ed, hospod\u00e1rn\u00e9 a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00e9 slu\u017eby). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di odk\u00e1zali na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<ul>\n<li><strong>Verarbeitete Datenarten:<\/strong><span> <\/span>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f: \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Betroffene Personen:<\/strong><span> <\/span>Dot\u010den\u00e9 osoby: U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>Zwecke der Verarbeitung:<\/strong><span> <\/span>\u00da\u010dely zpracov\u00e1n\u00ed: Poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti.<\/li>\n<\/ul>\n<h3 id=\"h_9054741484291655125667338\">Vymaz\u00e1n\u00ed \u00fadaj\u016f<\/h3>\n<p>\u00dadaje, kter\u00e9 zpracov\u00e1v\u00e1me, budou vymaz\u00e1ny v souladu se z\u00e1konn\u00fdmi po\u017eadavky, jakmile budou odvol\u00e1ny jejich souhlasy povolen\u00e9 ke zpracov\u00e1n\u00ed nebo p\u0159estanou platit jin\u00e1 povolen\u00ed (nap\u0159. pokud pominul \u00fa\u010del zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f nebo nejsou pro dan\u00fd \u00fa\u010del pot\u0159ebn\u00e9).<\/p>\n<p>Pokud nejsou \u00fadaje vymaz\u00e1ny, proto\u017ee jsou pot\u0159ebn\u00e9 pro jin\u00e9 a pr\u00e1vn\u011b p\u0159\u00edpustn\u00e9 \u00fa\u010dely, bude jejich zpracov\u00e1n\u00ed omezeno na tyto \u00fa\u010dely. Tj. \u00fadaje jsou blokov\u00e1ny a nejsou zpracov\u00e1v\u00e1ny pro jin\u00e9 \u00fa\u010dely. To se t\u00fdk\u00e1 nap\u0159\u00edklad \u00fadaj\u016f, kter\u00e9 mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z d\u016fvod\u016f obchodn\u00edch nebo da\u0148ov\u00fdch z\u00e1kon\u016f nebo jejich\u017e uchov\u00e1v\u00e1n\u00ed je nezbytn\u00e9 pro uplatn\u011bn\u00ed, v\u00fdkon nebo obhajobu pr\u00e1vn\u00edch n\u00e1rok\u016f nebo pro ochranu pr\u00e1v jin\u00e9 fyzick\u00e9 nebo pr\u00e1vnick\u00e9 osoby.<\/p>\n<p>Dal\u0161\u00ed informace o v\u00fdmazu osobn\u00edch \u00fadaj\u016f naleznete tak\u00e9 v jednotliv\u00fdch ozn\u00e1men\u00edch o ochran\u011b osobn\u00edch \u00fadaj\u016f v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p>\n<h3 id=\"h_886490634601655125678459\">Zm\u011bna a aktualizace z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/h3>\n<p>\u017d\u00e1d\u00e1me v\u00e1s, abyste se pravideln\u011b informovali o obsahu na\u0161ich z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f upravujeme, jakmile to vy\u017eaduj\u00ed zm\u011bny v n\u00e1mi prov\u00e1d\u011bn\u00e9m zpracov\u00e1n\u00ed \u00fadaj\u016f. Budeme v\u00e1s informovat, jakmile zm\u011bny budou vy\u017eadovat spolupr\u00e1ci z va\u0161\u00ed strany (nap\u0159. souhlas) nebo jin\u00e9 individu\u00e1ln\u00ed ozn\u00e1men\u00ed.<\/p>\n<p>Pokud v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f uv\u00e1d\u00edme adresy a kontaktn\u00ed \u00fadaje spole\u010dnost\u00ed a organizac\u00ed, m\u011bjte pros\u00edm na pam\u011bti, \u017ee se adresy mohou v pr\u016fb\u011bhu \u010dasu m\u011bnit, a ne\u017e n\u00e1s kontaktujete, zkontrolujte si pros\u00edm tyto \u00fadaje.<\/p>\n<h3 id=\"h_6623786574881655125688931\">Pr\u00e1va dot\u010den\u00fdch osob<\/h3>\n<p>Jako subjekt \u00fadaj\u016f m\u00e1te podle GDPR r\u016fzn\u00e1 pr\u00e1va, kter\u00e1 vypl\u00fdvaj\u00ed zejm\u00e9na z \u010dl\u00e1nk\u016f 15 a\u017e 18 a 21 GDPR:<\/p>\n<ul>\n<li><strong>Pr\u00e1vo vzn\u00e9st n\u00e1mitku: Z d\u016fvod\u016f t\u00fdkaj\u00edc\u00edch se va\u0161\u00ed konkr\u00e9tn\u00ed situace m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 je prov\u00e1d\u011bno na z\u00e1klad\u011b \u010dl. 6 odst. 1 z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f. 1 p\u00edsm. e nebo f DSGVO; to plat\u00ed i pro profilov\u00e1n\u00ed na z\u00e1klad\u011b t\u011bchto ustanoven\u00ed. Pokud jsou osobn\u00ed \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, zpracov\u00e1v\u00e1ny za \u00fa\u010delem p\u0159\u00edm\u00e9ho marketingu, m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, za \u00fa\u010delem takov\u00e9ho marketingu; to plat\u00ed i pro profilov\u00e1n\u00ed, pokud s takov\u00fdm p\u0159\u00edm\u00fdm marketingem souvis\u00ed.<\/strong><\/li>\n<li><strong>Widerrufsrecht bei Einwilligungen:<\/strong><span> <\/span>Pr\u00e1vo odvolat souhlas: M\u00e1te pr\u00e1vo souhlas kdykoli odvolat.<\/li>\n<li><strong>Auskunftsrecht:<\/strong><span> <\/span>Pr\u00e1vo na p\u0159\u00edstup: M\u00e1te pr\u00e1vo po\u017e\u00e1dat o potvrzen\u00ed, zda jsou dan\u00e9 \u00fadaje zpracov\u00e1v\u00e1ny, a b\u00fdt o t\u011bchto \u00fadaj\u00edch informov\u00e1ni a z\u00edskat dal\u0161\u00ed informace a kopii \u00fadaj\u016f v souladu se z\u00e1konn\u00fdmi po\u017eadavky.<\/li>\n<li><strong>Recht auf Berichtigung:<\/strong><span> <\/span>Pr\u00e1vo na opravu: V souladu se z\u00e1konem m\u00e1te pr\u00e1vo po\u017eadovat dopln\u011bn\u00ed \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, nebo opravu nep\u0159esn\u00fdch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed.<\/li>\n<li><strong>Recht auf L\u00f6schung und Einschr\u00e4nkung der Verarbeitung:<\/strong><span> <\/span>Pr\u00e1vo na v\u00fdmaz a omezen\u00ed zpracov\u00e1n\u00ed: V souladu se z\u00e1konem m\u00e1te pr\u00e1vo po\u017e\u00e1dat o okam\u017eit\u00fd v\u00fdmaz \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, nebo p\u0159\u00edpadn\u011b po\u017e\u00e1dat o omezen\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f v souladu se z\u00e1konem.<\/li>\n<li><strong>Recht auf Daten\u00fcbertragbarkeit:<\/strong><span> <\/span>Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f: M\u00e1te pr\u00e1vo z\u00edskat \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 jste n\u00e1m poskytli, ve strukturovan\u00e9m, b\u011b\u017en\u00e9m a strojov\u011b \u010diteln\u00e9m form\u00e1tu v souladu s pr\u00e1vn\u00edmi po\u017eadavky nebo po\u017e\u00e1dat o jejich p\u0159enos k jin\u00e9mu spr\u00e1vci.<\/li>\n<li><strong>Beschwerde bei Aufsichtsbeh\u00f6rde:<\/strong><span> <\/span>St\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu: V souladu se z\u00e1konem m\u00e1te rovn\u011b\u017e pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu, zejm\u00e9na v \u010dlensk\u00e9m st\u00e1t\u011b sv\u00e9ho obvykl\u00e9ho bydli\u0161t\u011b, pracovi\u0161t\u011b nebo m\u00edsta \u00fadajn\u00e9ho poru\u0161en\u00ed, pokud se domn\u00edv\u00e1te, \u017ee zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, poru\u0161uje GDPR.<\/li>\n<\/ul>\n<h3 id=\"h_4636173565131655125699539\">Definice pojm\u016f<\/h3>\n<p>V t\u00e9to \u010d\u00e1sti naleznete p\u0159ehled pojm\u016f pou\u017eit\u00fdch v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f. \u0158ada pojm\u016f je p\u0159evzata ze z\u00e1kona a definov\u00e1na p\u0159edev\u0161\u00edm v \u010dl. 4 GDPR. Z\u00e1konn\u00e9 definice jsou z\u00e1vazn\u00e9. N\u00e1sleduj\u00edc\u00ed vysv\u011btlen\u00ed maj\u00ed naopak p\u0159edev\u0161\u00edm napomoci porozum\u011bn\u00ed. Term\u00edny jsou \u0159azeny abecedn\u011b.<\/p>\n<ul>\n<li><strong>Vyhodnocen\u00ed n\u00e1v\u0161t\u011bvy:<\/strong><span> <\/span>&#8222;Vyhodnocen\u00ed n\u00e1v\u0161t\u011bvy&#8220; ozna\u010duje postup, kter\u00fd lze pou\u017e\u00edt k ur\u010den\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed. To se obvykle prov\u00e1d\u00ed ulo\u017een\u00edm souboru cookie do za\u0159\u00edzen\u00ed u\u017eivatel\u016f v r\u00e1mci webov\u00fdch str\u00e1nek, na kter\u00fdch prob\u00edh\u00e1 marketing, a jeho op\u011btovn\u00fdm na\u010dten\u00edm na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. M\u016f\u017eeme nap\u0159\u00edklad zjistit, zda reklamy, kter\u00e9 jsme um\u00edstili na jin\u00e9 webov\u00e9 str\u00e1nky, byly \u00fasp\u011b\u0161n\u00e9).<\/li>\n<li><strong>Cross-Device Tracking:<\/strong><span> <\/span>Cross-Device Tracking je forma sledov\u00e1n\u00ed, p\u0159i n\u00ed\u017e se informace o chov\u00e1n\u00ed a z\u00e1jmech u\u017eivatel\u016f zaznamen\u00e1vaj\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi do takzvan\u00fdch profil\u016f t\u00edm, \u017ee se u\u017eivatel\u016fm p\u0159i\u0159ad\u00ed online identifik\u00e1tor. To umo\u017e\u0148uje analyzovat informace o u\u017eivatel\u00edch pro marketingov\u00e9 \u00fa\u010dely bez ohledu na pou\u017eit\u00e9 prohl\u00ed\u017ee\u010de nebo za\u0159\u00edzen\u00ed (nap\u0159. mobiln\u00ed telefony nebo stoln\u00ed po\u010d\u00edta\u010de). U v\u011bt\u0161iny poskytovatel\u016f nen\u00ed online identifik\u00e1tor spojen s jasn\u00fdmi \u00fadaji, jako jsou jm\u00e9na, po\u0161tovn\u00ed adresy nebo e-mailov\u00e9 adresy.<\/li>\n<li><strong>Maskov\u00e1n\u00ed IP:<\/strong><span> <\/span>&#8222;Maskov\u00e1n\u00ed IP&#8220; je metoda, p\u0159i kter\u00e9 se odstran\u00ed posledn\u00ed oktet, tj. posledn\u00ed dv\u011b \u010d\u00edsla IP adresy, tak\u017ee IP adresu ji\u017e nelze pou\u017e\u00edt k jednozna\u010dn\u00e9 identifikaci osoby. Proto je maskov\u00e1n\u00ed IP adres prost\u0159edkem pseudonymizace operac\u00ed zpracov\u00e1n\u00ed, zejm\u00e9na v online marketingu.<\/li>\n<li><strong>Marketing zalo\u017een\u00fd na z\u00e1jmech a chov\u00e1n\u00ed:<\/strong><span> <\/span>Marketing zalo\u017een\u00fd na z\u00e1jmech a\/nebo chov\u00e1n\u00ed je takov\u00fd marketing, kdy jsou co nejp\u0159esn\u011bji ur\u010deny potenci\u00e1ln\u00ed z\u00e1jmy u\u017eivatel\u016f o reklamy a dal\u0161\u00ed obsah. D\u011bje se tak na z\u00e1klad\u011b informac\u00ed o jejich p\u0159edchoz\u00edm chov\u00e1n\u00ed (nap\u0159. n\u00e1v\u0161t\u011bva ur\u010dit\u00fdch webov\u00fdch str\u00e1nek a pobyt na nich, n\u00e1kupn\u00ed chov\u00e1n\u00ed nebo interakce s jin\u00fdmi u\u017eivateli), kter\u00e9 jsou ulo\u017eeny v tzv. profilu. K t\u011bmto \u00fa\u010del\u016fm se obvykle pou\u017e\u00edvaj\u00ed soubory cookie.<\/li>\n<li><strong>M\u011b\u0159en\u00ed konverz\u00ed:<\/strong><span> <\/span>M\u011b\u0159en\u00ed konverz\u00ed je metoda, kterou lze pou\u017e\u00edt k ur\u010den\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed. To se obvykle prov\u00e1d\u00ed ulo\u017een\u00edm souboru cookie do za\u0159\u00edzen\u00ed u\u017eivatel\u016f v r\u00e1mci webov\u00fdch str\u00e1nek, na kter\u00fdch prob\u00edh\u00e1 marketing, a jeho op\u011btovn\u00fdm na\u010dten\u00edm na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. M\u016f\u017eeme nap\u0159\u00edklad zjistit, zda reklamy, kter\u00e9 jsme um\u00edstili na jin\u00e9 webov\u00e9 str\u00e1nky, byly \u00fasp\u011b\u0161n\u00e9.<\/li>\n<li><strong>Osobn\u00ed \u00fadaje:<\/strong><span> <\/span>&#8222;Osobn\u00edmi \u00fadaji&#8220; se rozum\u00ed ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osoby (d\u00e1le jen &#8222;subjekt \u00fadaj\u016f&#8220;); identifikovatelnou fyzickou osobou se rozum\u00ed osoba, kterou lze p\u0159\u00edmo \u010di nep\u0159\u00edmo identifikovat, zejm\u00e9na odkazem na ur\u010dit\u00fd identifik\u00e1tor, jako je jm\u00e9no, identifika\u010dn\u00ed \u010d\u00edslo, lokaliza\u010dn\u00ed \u00fadaje, online identifik\u00e1tor (nap\u0159. cookie) nebo na jeden \u010di v\u00edce zvl\u00e1\u0161tn\u00edch prvk\u016f fyzick\u00e9, fyziologick\u00e9, genetick\u00e9, psychick\u00e9, ekonomick\u00e9, kulturn\u00ed nebo spole\u010densk\u00e9 identity t\u00e9to fyzick\u00e9 osoby.<\/li>\n<li><strong>Profilov\u00e1n\u00ed:<\/strong><span> <\/span>&#8222;Profilov\u00e1n\u00ed&#8220; je jak\u00e1koli forma automatizovan\u00e9ho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e1 spo\u010d\u00edv\u00e1 v pou\u017eit\u00ed t\u011bchto osobn\u00edch \u00fadaj\u016f k anal\u00fdze, vyhodnocen\u00ed nebo p\u0159edv\u00edd\u00e1n\u00ed ur\u010dit\u00fdch osobn\u00edch aspekt\u016f t\u00fdkaj\u00edc\u00edch se fyzick\u00e9 osoby (v z\u00e1vislosti na typu profilov\u00e1n\u00ed m\u016f\u017ee j\u00edt o informace t\u00fdkaj\u00edc\u00ed se v\u011bku, pohlav\u00ed, \u00fadaj\u016f o poloze a pohybu, interakce s webov\u00fdmi str\u00e1nkami a jejich obsahem, n\u00e1kupn\u00edho chov\u00e1n\u00ed, soci\u00e1ln\u00edch interakc\u00ed s jin\u00fdmi lidmi) (nap\u0159. z\u00e1jem o ur\u010dit\u00fd obsah nebo produkty, chov\u00e1n\u00ed p\u0159i klik\u00e1n\u00ed na webov\u00e9 str\u00e1nky nebo um\u00edst\u011bn\u00ed). Pro \u00fa\u010dely profilov\u00e1n\u00ed se \u010dasto pou\u017e\u00edvaj\u00ed soubory cookie a web-beacons.<\/li>\n<li><strong>M\u011b\u0159en\u00ed dosahu:<\/strong><span> <\/span>M\u011b\u0159en\u00ed dosahu (zn\u00e1m\u00e9 tak\u00e9 jako webov\u00e1 analytika) se pou\u017e\u00edv\u00e1 k vyhodnocen\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f nebo jejich z\u00e1jem o ur\u010dit\u00e9 informace, nap\u0159\u00edklad o obsah webov\u00fdch str\u00e1nek. Pomoc\u00ed anal\u00fdzy dosahu mohou majitel\u00e9 webov\u00fdch str\u00e1nek nap\u0159\u00edklad zjistit, v kolik hodin n\u00e1v\u0161t\u011bvn\u00edci nav\u0161t\u011bvuj\u00ed jejich webov\u00e9 str\u00e1nky a jak\u00fd obsah je zaj\u00edm\u00e1. To jim nap\u0159\u00edklad umo\u017e\u0148uje l\u00e9pe p\u0159izp\u016fsobit obsah webov\u00fdch str\u00e1nek pot\u0159eb\u00e1m jejich n\u00e1v\u0161t\u011bvn\u00edk\u016f. Pro \u00fa\u010dely anal\u00fdzy dosahu se \u010dasto pou\u017e\u00edvaj\u00ed pseudonymn\u00ed soubory cookie a webov\u00e9 maj\u00e1ky, aby bylo mo\u017en\u00e9 rozpoznat vracej\u00edc\u00ed se n\u00e1v\u0161t\u011bvn\u00edky a z\u00edskat tak p\u0159esn\u011bj\u0161\u00ed anal\u00fdzy vyu\u017e\u00edv\u00e1n\u00ed online nab\u00eddky.<\/li>\n<li><strong>Remarketing:<\/strong><span> <\/span>O &#8222;remarketingu&#8220; nebo &#8222;retargetingu&#8220; hovo\u0159\u00edme tehdy, kdy\u017e je nap\u0159\u00edklad pro reklamn\u00ed \u00fa\u010dely zaznamen\u00e1no, o kter\u00e9 produkty se u\u017eivatel na webov\u00e9 str\u00e1nce zaj\u00edmal, aby mu byly tyto produkty p\u0159ipomenuty na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, nap\u0159. v reklam\u00e1ch.<\/li>\n<li><strong>Sledov\u00e1n\u00ed:<\/strong><span> <\/span>&#8222;Sledov\u00e1n\u00ed&#8220; je situace, kdy lze sledovat chov\u00e1n\u00ed u\u017eivatel\u016f v n\u011bkolika online nab\u00eddk\u00e1ch. V souvislosti s pou\u017e\u00edvan\u00fdmi online nab\u00eddkami se informace o chov\u00e1n\u00ed a z\u00e1jmech zpravidla ukl\u00e1daj\u00ed do soubor\u016f cookie nebo na servery poskytovatel\u016f sledovac\u00edch technologi\u00ed (tzv. profilov\u00e1n\u00ed). Tyto informace pak mohou b\u00fdt pou\u017eity nap\u0159\u00edklad k zobrazov\u00e1n\u00ed reklam u\u017eivatel\u016fm, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed jejich z\u00e1jm\u016fm.<\/li>\n<li><strong>Verantwortlicher:<\/strong><span> <\/span>Spr\u00e1vce: Spr\u00e1vce je fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, org\u00e1n ve\u0159ejn\u00e9 moci, agentura nebo jin\u00fd subjekt, kter\u00fd s\u00e1m nebo spole\u010dn\u011b s jin\u00fdmi ur\u010duje \u00fa\u010dely a prost\u0159edky zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/li>\n<li><strong>Zpracov\u00e1n\u00ed:<\/strong><span> <\/span>&#8222;Zpracov\u00e1n\u00edm&#8220; se rozum\u00ed jak\u00e1koli operace nebo soubor operac\u00ed, kter\u00e9 jsou prov\u00e1d\u011bny s osobn\u00edmi \u00fadaji, a\u0165 ji\u017e automatick\u00fdmi prost\u0159edky, \u010di nikoli. Tento pojem je \u0161irok\u00fd a zahrnuje prakticky ve\u0161ker\u00e9 nakl\u00e1d\u00e1n\u00ed s \u00fadaji, a\u0165 u\u017e jde o shroma\u017e\u010fov\u00e1n\u00ed, vyhodnocov\u00e1n\u00ed, ukl\u00e1d\u00e1n\u00ed, p\u0159enos nebo v\u00fdmaz.<\/li>\n<li><strong>Vytvo\u0159en\u00ed c\u00edlov\u00e9 skupiny:<\/strong><span> <\/span>O tvorb\u011b c\u00edlov\u00e9 skupiny (nebo &#8222;custom audiences&#8220;) hovo\u0159\u00edme tehdy, kdy\u017e jsou c\u00edlov\u00e9 skupiny ur\u010deny pro reklamn\u00ed \u00fa\u010dely, nap\u0159. pro vkl\u00e1d\u00e1n\u00ed reklamy. Nap\u0159\u00edklad na z\u00e1klad\u011b z\u00e1jmu u\u017eivatele o ur\u010dit\u00e9 produkty nebo t\u00e9mata na internetu lze odvodit, \u017ee se tento u\u017eivatel zaj\u00edm\u00e1 o reklamy na podobn\u00e9 produkty nebo o internetov\u00fd obchod, kde si produkty prohl\u00ed\u017eel. O &#8222;lookalike audiences&#8220; (nebo podobn\u00e9 c\u00edlov\u00e9 skupiny) se jedn\u00e1 tehdy, kdy\u017e se obsah pova\u017eovan\u00fd za vhodn\u00fd zobrazuje u\u017eivatel\u016fm, jejich\u017e profily nebo z\u00e1jmy pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed u\u017eivatel\u016fm, pro kter\u00e9 byly profily vytvo\u0159eny. Soubory cookie a web-beacons se obvykle pou\u017e\u00edvaj\u00ed za \u00fa\u010delem vytv\u00e1\u0159en\u00ed custom audiences a lookalike audiences.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Ochrana osobn\u00edch \u00fadaj\u016f &nbsp; \u00davod T\u00edmto prohl\u00e1\u0161en\u00edm o ochran\u011b osobn\u00edch \u00fadaj\u016f bychom v\u00e1s r\u00e1di informovali o tom, jak\u00fd druh va\u0161ich osobn\u00edch \u00fadaj\u016f (d\u00e1le tak\u00e9 &#8222;\u00fadaje&#8220;) zpracov\u00e1v\u00e1me, k jak\u00fdm \u00fa\u010del\u016fm a v jak\u00e9m rozsahu.Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f se vztahuje na ve\u0161ker\u00e9 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 prov\u00e1d\u00edme, a to jak v souvislosti s poskytov\u00e1n\u00edm na\u0161ich slu\u017eeb, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4371","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tem-forum.org\/cs\/wp-json\/wp\/v2\/pages\/4371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tem-forum.org\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tem-forum.org\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tem-forum.org\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tem-forum.org\/cs\/wp-json\/wp\/v2\/comments?post=4371"}],"version-history":[{"count":2,"href":"https:\/\/tem-forum.org\/cs\/wp-json\/wp\/v2\/pages\/4371\/revisions"}],"predecessor-version":[{"id":4373,"href":"https:\/\/tem-forum.org\/cs\/wp-json\/wp\/v2\/pages\/4371\/revisions\/4373"}],"wp:attachment":[{"href":"https:\/\/tem-forum.org\/cs\/wp-json\/wp\/v2\/media?parent=4371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}